Media & Popular Culture
FILM240x
Department of Film & Media
Queen’s University Kingston, Ontario Canada
Instructor Fall 2009: Sidney Eve Matrix
COURSE DESCRIPTION:
This course considers a variety of media and genres (including film, TV, gaming, music, magazines, advertising, news media, and online technologies). We study popculture productions, consumptions, and representations in order to better understand the importance of mass media in shaping our identities, choices, and imaginations.
Some of the topics we will cover
in Fall 2009:
the branded life:
from status goods to masstige:
(prestige for the masses)
taste cultures:
from Tim’s to Starbucks,
consumption & identity
P2P marketing & social media:
viral campaigns & Facebook’s Beacon
gear envy & the bandwagon effect:
from the iPod halo FX
to the cult of the iPhone
